Saatchi hidden under Sports prosperity!

In tough economic times, women buy lipstick like this can be both inexpensive cosmetic goods. In a shorter time interval inside, "lipstick effect" as well as sports anti-cycle theory was established. But will lengthen the time period to 40 years or 50 years, we will find the sports industry's prosperity is built on the slow growth of high GDP.The end of March, MLB Detroit Tigers squad with ace Miguel Cabrera signed a value of $ 350 million (about 2.2 billion yuan) of the contract price. The message, once the domestic sports media heat transfer. The contract, and should the other player's transfer contract, as not much peculiar. Just numbers, it is just dazzling. But $ 350 million and Detroit combined together, so that the viewer can not help but give birth to many questions, such as "a" bankrupt city "baseball star Chende from whether such a huge amount of revenue."

 First, the sports industry and lipstick, you like what?More worthy than the "question" is deliberate, as "bankrupt city" Detroit can give birth to a miracle "contract price", and whether the sports industry can be counter-cyclical? Mainstream response to this problem is in the affirmative. Proponents Referring Europe experience that is similar to the sports industry and entertainment properties, completely unaffected by the economic cycle. Into the trough in the economic cycle during the development of these two industries, but more rapidly. Then cf. domestic social and economic phenomenon that the recent economic growth is facing downward pressure, studio entertainment and sports and fitness is unusually hot. why? In the economic downturn of the day inside, depressed people need to find a relatively inexpensive outlet vent, and film and television entertainment and sports and fitness is the best choice.


This is the "lipstick effect" is quite similar. In tough economic times, women buy lipstick like this can be both inexpensive cosmetic goods. Billion euros net, also think so. In a shorter time interval inside, "lipstick effect" as well as sports anti-cycle theory was established. However, the period of time stretched to 40 years or 50 years, we will find the sports industry and the prosperity of the entertainment industry is built on high slow growth of GDP. In the United States, the economic rise of American sports in the 20th century 80--90 years, rapid development since then. But behind it is the US GDP in 1978 from 2.4 trillion US dollars, up to $ 17.4 trillion in 2014. 36 years, the GDP of the United States increased by 7.25 times.


 
Chinese economy is being "difficult" to transformation. Its "difficult" performance in the GDP growth rate down. 2015 domestic GDP growth rate of only 6.5%, is the lowest for nearly 10 years. But, more gratifying change is stimulating the economy, "Troika", the contribution of consumption to the national economy for the first time more than 50%, in 2015 per capita disposable income reached a peak, 21,966 yuan. In other words, although people suffering from the economic downturn, "distress," but still have the money to come and go in the pocket "distraction" anguish. In this regard, a fundamental economic judgment even if the economic downturn, but also high downlink! In addition, the down is because the original structure of the national economy, has reached its ability to reach the ceiling. It needs to be adjusted and converted. The sports industry is one of the economic restructuring and the shift of the "main force." Since October 2014, and its follow-up document 46 number is the key to force the government to support the sports industry, but also bear the important task of boosting national economic structure adjustment. Favorable macroeconomic situation and policy support are two bonus currently facing the sports industry. In addition, the mobile Internet is a technology bonus sports industry is facing. Former vice president of music as, now sports a long way founder Zhang Te believes that the Internet is a very powerful tool, through technical means and the Internet-class products in a more efficient way the sports industry a strong boost. The sport has naturally fit the Internet, because it can mobilize many people to participate, you can have a great long tail effect, we can realize the true meaning of O2O.Two, three bonus overlay, "lucky" sports opportunities continueThen, in the macro-economic policies, the mobile Internet three bonus superposition point opportunity of the Internet in the end what sport? After the interview, finishing billion euros net Now the main point showed the following opportunities:
 
Zhen Zhiyong, vice president of IDG Venture direction of the entire sport is divided into three categories, the Internet and sports in the project is a class; sports core business - event operations, Athletic Club is a class; third is affiliated sports industry, such as sports goods industry, sports insurance, brokerage and other sports. In the three categories, which is more that the capital value of the first and second class. As for the third category, as he thought because of its traditional industry growth somewhat limited, it is not subject to capital favor; For the first type, he has made a large platform to recognize promising opportunities for projects; second class core sports industries, he was concerned new forms of competitions IP, plus sports entertainment events IP is a new label. 
Yao Jia, vice president of venture capital atoms, in billion euros net sports salon "breaking 2016," also talked about its 2016 "Internet + Sport" hot investment judgment. He will also sport industry is divided into three sections: sponsorship, events and media; in sponsorship, which is quite valued sports drink. US basketball star Kobe Bryant, has invested in a variety of sports drinks; in terms of events, it considers the event itself and an indispensable factor involved in - the venue, event operations, or usher in the outbreak; in sports media, he I think there will be a new opportunity for universal coverage or niche. Music as sports, dare to play, etc., we have started wading UGC live sports, as well as the first live event or extreme sports perspective. In addition, due to the diversity of sports people, sports, business or the media may also usher in the spring.

Billion euros in net opinion, in the sports industry chain, the components can be combined with the Internet, or in development, technology bonuses are naturally driven, or usher in their opportunities. Venues such as information technology transformation can be carried out via the Internet, at the same time with the user as much as possible to produce the intersection of derived services; like music as sports, hot fitness, healthy cats, apes and other super, have been carried out to varying degrees in this direction It attempts. As another example, the sporting goods industry is also available on the Internet for the integration of production, supply and renovation, upgrade iteration industry. In addition, with the further development of the sports industry, sports industry connotation and extension of expanding and rich, new formats emerging sports industry increasingly showing a multi-faceted, mixed and inclusive characteristics. Thus, cross, integration and multi-regional sports industry, or it may also be referred to as sports business opportunities point. Games like art, health care, electricity providers, tourism, catering, hospitality, education, etc., are added with the sports industry fields.
 
In summary, our economy is in a high oscillation period of transition, and the sports industry and the line counter-cyclical play its boost the economy, help the transition effect. Additionally, in the three bonus blessing, the sports industry or usher in opportunity. The sports industry participants will also benefit from the industry on the rise, and at every opportunity to point out of their own with a world.