Improving the Quality and Enhance the Impact of Positive

Enhance the impact of the mainstream ideology of public opinion, guiding force, under the new situation to improve the work of the news media innovation a major issue and urgent task.

Focus on improving the quality and enhance the impact of positive publicity. Unity and stability and encouraging, positive publicity is a fundamental principle of the Party and the main tone of the news media work. Do positive publicity, we must focus on improving the level of quality, and enhance the attractiveness, appeal. Adhere to the principle of truth of the news, the facts as news reports of the primitive, the authenticity of the news deemed life, with full respect for the fact that, objectively reflect the facts accurately report the facts, to strengthen the credibility of news propaganda.

Initiative to set issues, good at digging the fact that the concept, identity formation, stimulate the audience with a fascinating expression of interest, and guide public opinion, let us set the issue became a topic of public opinion, rather than public opinion led by the nose, firmly press public work initiative. Accelerate the construction of a new pattern of public opinion guidance, adaptation massed propagation trends, segments, differentiated positioning, highlighting features, advantages, to spread the ideological mainstream of public opinion in a variety of modes of transmission and colorful carrier to form a comprehensive, multi-level, mainstream media multi-voice matrix.

Improve the style style, stick deep into the grassroots masses, in-depth practice, close to reality, life, and the masses to strive for thinking, temperature, there is quality journalism and "James earth" "with dew" "steaming" in the article reports, the people familiar with the language, loved the form, generally accepted truth, vivid examples to educate and guide the masses, to the dissemination of results moisten things silently.

When good grasp of efficiency, enhance the actual effect of guiding public opinion. In the Internet era, whether it was the subject of advocacy, policy advocacy, achievement propaganda, typical propaganda, or incidents reported, public opinion to guide the hot issues, from the time of validity should focus, reflecting the degree of efficiency requirements, seizing the opportunity to grasp the sense of proportion , results-oriented, so that timely, appropriate and adequate. Especially in emergencies to guide public opinion, to adhere to the "timely and accurate, transparent, orderly opening, effective management, correct guidance" principle, to improve rapid response mechanism.

The first time reports, publishing authoritative information, targeted respond to social concerns, and strive head start, gain the initiative. To to be flexible, and the time, different circumstances, different content, accurate judgments, accurate reports, proper grasp of public opinion to guide the density and scale, rational use of media and publicity to ensure that news just right. Intersection to seize the strategic issues involved in managing state affairs, concern the practical problems of the masses, a hot issue in the world occur, identify common thinking and understanding, exchange emotional resonance point, interest, pay attention to explain the theory with practice around the interpretation of the policy concern about the problem of eliminating doubt and confusion, effective and orderly effectively guide public opinion.

Establish a large publicity ideas to improve the scientific level of the work of the news media. With the development of new media, domestic and international, online and offline, virtual reality, and so on within the system outside the system boundaries become increasingly blurred, it constitutes a large public increasingly complex field. We want the flow, strengthen co-ordination, improve the institutional mechanisms and give full play the comprehensive advantages of large propaganda. To co-ordinate public opinion and theory, the theoretical root of the problem and effectively guide public opinion on the combine, and constantly enhance the work of the news media and ideological persuasion.

To co-ordinate online and offline, traditional media and new media insist on the integrated development of integrated operations, integrated communication, complementary advantages and maximize the dissemination of results. To co-ordinate within the declared foreign propaganda, integration of resources within the declared foreign propaganda, propaganda declared open within the boundaries, both internal and external effects, and strive to enhance the overall strength of public information.