Innovative Media Management Irmly Grasp the Work of the News Media Leadership

The news media to enhance the level of ability to work is an urgent need to consolidate the party's ruling status under the new situation. The party's news media is an important way our party, the party is the party leadership of the state control the media and society an important way. At present, the further development of information technology, the Internet into every aspect of social life, profoundly changed the human mode of production, lifestyles, ways of thinking and management.

Especially the Internet as a new media, the sudden emergence of increasingly become the main channel of distribution center and public opinion of the dissemination of information, breaking the traditional media world domination, the formation of the traditional media and new media two yuan structures and binary media ecology. The Internet has become the main battlefield of public opinion struggle, the forefront of the ideological battle, the battle for the news media under the conditions of an information pointedly placed in front of our party, the party's ruling status and national security and constitute a real challenge. I can say that if our party could not pass this off the Internet, it could not pass this off long-term governance. If we do not grasp this Internet news media position, it is likely to commit subversive error.

The news media to enhance the level of ability to work under the new situation of the news media working party to deal with the challenges of an inevitable requirement. Since the reform and opening up, the party's news media work is facing an increasingly complex international and domestic environment, a series of new situations and new problems and new contradictions and new challenges. One of the challenges of the market economy. In the socialist market economy, how to overcome the negative effects on people's values ​​and ideas of the existence of this social market economy, nurture and promote the socialist core values, media and publicity work is a major challenge. Second, the challenge of diversification Trends. With the economic and social development, people's mode of production, lifestyles and interests increasingly diverse, more diverse ideas and diverse and varied, how diverse society ideological trend in the consolidation of the mainstream guiding status of Marxism and the party's ideological and public opinion , it is a major challenge facing the news media work.

Third, the challenge of new media. In the "everyone is the media," the age of the Internet, public opinion environment, media landscape has undergone profound changes and transmission of traditional management systems to promote its survival and development of the traditional media pose a subversive challenge. Fourth, the challenge to the international environment. Since the West is strong weak pattern of international public opinion and the Western hostile forces to curb infiltration and discredit China in international public opinion and long-term passive "scolded" state, China's international image is largely distorted, and the real situation "contrasts "great country in the international dissemination of information in the" deficit "soft power with hard power" gap "is obvious.

How to change the international balance of power of public opinion, strengthen the international spread of power and the right to speak our country, to provide public support for the peaceful rise of China, which is the work of the news media a major challenge. Faced with these challenges, we need urgent improvement and innovation, expedite the settlement of the old concept of regulatory delays and lack of capacity problems, effectively promote the news media work to a new level.

Innovative Media Management Irmly Grasp the Work of the News Media Leadership

The party's news media must adapt to the new situation work, innovative institutional mechanisms to fully implement the principle of party control of the media, always adhere to the correct political orientation, and firmly grasp the leadership, the management of the news media work.

Media Principle of the Party at all levels to implement various types of media. Party control of media is a fundamental principle of the Party's work in the news media, no matter how the times develop, how the media landscape changes, must always adhere to, at any time under any circumstances can not be shaken or overhead. Adhere to party control of media, it must take all kinds of media at all levels under the party's leadership.

The party and the government-sponsored media must name the party must be caught in the hands of the party, as the mouthpiece of the party and people, other media at all levels must also be placed under the leadership of the party. In the past, the media is financial allocation institutions to include committees and government management system, and now, there has been a large number of market-oriented operation of the metropolitan media, new media, private capital and foreign capital increasing proportion of the media with the management committees and governments relations department has undergone great changes, which requires us to innovative management systems and management. To adhere to two separate editorial and business sector, to strengthen the two, the bottom line of strict demarcation work management, standardized management industry to carry out activities to ensure always put social benefits in the first place.

To deepen the reform of the personnel management information system, to solve outstanding problems two employment system both bring their status, and enhance everyone's dedication and sense of belonging and loyalty. To pay close attention to explore the implementation of special management unit system to ensure that the party ownership, management rights of the news media.